Creativity and graphic campaign for the 9th edition of the Barcelona Design Week organized by BCD. We work on the creative direction as well as the graphical application on a large number of graphic pieces and several communication products.
The communication project for this new edition of the Barcelona Design Week begins with a study of the identity of the event. After analyzing the objectives as well as graphics and brand concept, a small restyling works to promote the idea of union. A union that represents the relationship between a client and a designer / entrepreneur / brand. The idea of team. Finally, details such as Barcelona restore full name instead of BCN highlight decisions that are important at a strategic level to reach all audiences clearly and without too many nomenclatures that sometimes the public may be confused.
The claim "Design is here" works on the idea of generating a headline to welcome the Week while representing the idea that design is everywhere but we are not aware of. An arrow indicates that idea and plays with it during the campaign when applied in different directions and interactive applications such as stickers, badges, T-shirts and vinyl stickers and more.
The main claim piece applied in a suite window in the "Hotel Vela" where we presented the campaign:
He is Ron Arad! ;-)
The claim can be build with other texts like "Design guides you" or "Design moves you" and be applied in different interactive places like stairs and lifts:
A campaign with a heavy weight while open concept to generate variety of different applications, products and finally an excuse to enrich the message through social networks.
This is the programm edited thanks to Butxaca magazine:
Technical mini type programm for the editing of headlines and text compositions:
Through the structure "Design is ______" enables everyone to explain the function of the design from different viewpoints. Applications used for making communication pieces as well as illustrate the website in real time quotes.
According to participation data, this edition has exceeded all expectations and has achieved a new record by becoming the year with more participants in its history with more than 11.000 participants.